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Month: August 2018

Articles created in the month of August 2018

Using Web Technology as a Means to Strengthen Competitive Advantage

Posted on August 11, 2018 by Franklyn Rassmussen
Many firms underestimate the value of using their websites to gain substantial competitive advantage in their given markets.Most businesses only utilize their website as a way of displaying their corporate profile, list of products in addition to things like their contact information and email address.It's fairly safe to say that managers should always view web technology in light of the entire marketing mix rather than just as an extension of the current advertising efforts...