Korean Brand Launches Kit Kat Makeup Line That Actually Looks Delicious

Korean makeup brand Etude House has launched their new eye shadow palette collaboration with Kit Kat. Food has always been a common theme for K-beauty products and this isn’t the first time Etude House has carried on this theme. Last year, the company released an adorable soft drink lip tint collection that captured the attention of many Korean beauty fanatics. Etude House’s most recent candy-inspired collaboration comes in two different “flavors” — Original, which comes in the classic red packaging, and Strawberry Tiramisu, which comes in a pink case. According to a…

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7 All-Natural Makeup Brands With Products That Are Actually Amazing

It’s no secret that natural beauty has blown up in recent years. Consumers care about ingredients and are making a conscious effort to pay close attention to harmful chemicals commonly found in makeup products that could be wreaking havoc on their skin. But let’s be really really real: What does “natural beauty” even mean anymore? Increased demand for clean ingredients has, sadly, caused brands to use suspicious marketing tactics, slapping “natural” and “organic” labels on their products without legitimate certifications, which is problematic. It also makes it difficult to decipher if “natural” makeup brands…

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