Doing Right by the Animals Used in Food Products Is a Costly But Worthy Business Investment

How far would you go to find humanely treated, sustainably raised cows? For me, the answer was Kilkenny, Ireland. I set out with a list of requirements in mind to fit my dream of “changing the human diet for the better,” and that is where I ended up being able to check all the boxes. I’m not alone in my quest. Welfare of the animals used to make food products is important to consumers. According to the ASPCA, “94 percent of Americans agree that animals raised for food deserve to live free…

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