Ford, Mahindra could launch new JV company: Pros and cons of the joint-venture

Ford-Mahindra joint venture is likely to be finalised in the next three months Ford Motor Company and Mahindra & Mahindra are nearing the close of a deal to form a new joint-venture company in India. According to a Reuters report, this deal will likely be the end of the American car manufacturer’s independent operations in the country. The move will make Ford the latest car manufacturer to pull back on its operations in India, joining the likes of General Motors which stopped selling in the Indian market in 2017. Ford has invested more…

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New Ford Cars To Have In-Car Alexa Personal Assistant

Ford has collaborated with Amazon for In-Car Alexa personal assistant. The app will work in line with other voice based personal assistants revealed by BMW & Mercedes Benz. The Alexa voice assist system will be consolidated with the Microsoft Sync 3 ApplLink. Amazon is training Alexa to comprehend various languages, including Indian dialects. Ford India could introduce this feature in its cars by 2020. All Ford Cars will now come with In-car Alexa personal assistant. With connectivity features such as Apple CarPlay and Android Auto being offered with most of the cars…

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STARD gets Ford backing for new World RX car

Manfred Stohl’s STARD World Rallycross team is developing a new Ford Fiesta ST Supercar with support from Ford Performance for 2019. The Vienna-based Austrian firm announced last month that it had retained Latvian driver Janis Baumanisfor a third season, and while it had run a Fiesta Mk7 since entering the series, is now creating a Supercar based on the newest Mk8 iteration of Ford’s hatchback. “For 2019 we took the decision to develop a completely new car, which also gave us the chance to choose a new platform,” said STARD CEO…

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