Successful Marketing Is About People, Not Products

These days, successful marketing is about getting to the human story. And to get to the human story, we must think beyond the office walls. Steve Blank, author of The Four Steps to the Epiphany: Successful Strategies for Products That Win, has said, “In a startup, no facts exist inside the building, only opinions.” It’s true. Inside the confines of your four walls, views are myopic. They breed opinions about what business owners want consumers to believe or buy into. But, those opinions won’t always correlate with facts. The balance of power has shifted…

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Citroën Ami One Is An EV For Young Urbanites, A Personal Gadget Controlled By Your Smartphone

I take the Citroën Ami One for a controlled test drive NARGESS BANKS Today I’m driving a tiny car which shares more with my iPhone than a traditional motor car. Sure, this Citroën Ami One looks like a small city car—it has a petite cabin that sits upright on four wheels, is guided by four lights, and has seating for two inside as well as regular car mirrors and a steering wheel. Yet conceptually very little of the French marque’s quirky latest concept, designed to mark its centenary, follows conventional automotive codes.…

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Doing Right by the Animals Used in Food Products Is a Costly But Worthy Business Investment

How far would you go to find humanely treated, sustainably raised cows? For me, the answer was Kilkenny, Ireland. I set out with a list of requirements in mind to fit my dream of “changing the human diet for the better,” and that is where I ended up being able to check all the boxes. I’m not alone in my quest. Welfare of the animals used to make food products is important to consumers. According to the ASPCA, “94 percent of Americans agree that animals raised for food deserve to live free…

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Online Distance education Market Is Thriving Worldwide by 2025 | Educomp Solutions, NIIT, IGNOU, BYJU’s, Next Education, Meritnation

Online Distance education or long-distance learning is the internet and online education of students who may not always be physically present at a school. Traditionally, this usually involved correspondence courses wherein the student corresponded with the school via post. Today it involves online education. Courses that are conducted (51 percent or more] are either hybrid, blended or 100% distance learning. The Online Distance education market is expected to grow worth of USD +20 Billion and at a CAGR of +20% over the forecast period 2019-2025. This report studies the Online Distance…

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Why the world is due a revolution in economics education

Economic thinking governs much of our world. But the discipline’s teaching is stuck in the past. Centred around antiquated 19th-century models built on Newtonian physics, economics treats humans as atomic particles, rather than as social beings. While academic research often manages to transcend this simplicity, undergraduate education does not – and the influence of these simplified ideas is carried by graduates as they go on to work in politics, media, business and the civil service. Economists such as myself tend to speak in tightly coded jargon and mathematical models. We speak of “economic…

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Facebook is regulating its products before lawmakers force them to

Earlier this month, Facebook undertook an effort to recast the debate around the regulation of big tech companies on its own terms. Mark Zuckerberg wrote an op-ed; Sheryl Sandberg published a blog post; and their deputies gave interviews to outlets read closely by policymakers. The overall effect was of a company that has spent the past two years on the defensive organizing around a core set of principles to advocate for: principles that will allow the company to continue operating basically as is. This week, we saw the second plank of…

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Is Plantronics (PLT) Outperforming Other Computer and Technology Stocks This Year?

In the latest trading session, Macy’s (M) closed at $24.06, marking a -1.6% move from the previous day. More For those looking to find strong Computer and Technology stocks, it is prudent to search for companies in the group that are outperforming their peers. Is Plantronics (PLT) one of those stocks right now? By taking a look at the stock’s year-to-date performance in comparison to its Computer and Technology peers, we might be able to answer that question. Plantronics is a member of our Computer and Technology group, which includes…

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Company makes staff crawl on street as punishment in China, video is viral

A company’s bizarre punishment for employees who couldn’t meet the targets set out for them has left many on the Internet in shock. Videos circulating online show employees of the company being forced to crawl on a busy street as punishment for not achieving their year-end targets. The clips have gone viral and collected a ton a reactions from netizens. The incident took place in Zaozhuang, China’s Shandong Province on January 14. The video shows women, who reportedly work for a company that sells beauty products, crawling down a busy…

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