Successful Marketing Is About People, Not Products

These days, successful marketing is about getting to the human story. And to get to the human story, we must think beyond the office walls. Steve Blank, author of The Four Steps to the Epiphany: Successful Strategies for Products That Win, has said, “In a startup, no facts exist inside the building, only opinions.” It’s true. Inside the confines of your four walls, views are myopic. They breed opinions about what business owners want consumers to believe or buy into. But, those opinions won’t always correlate with facts. The balance of power has shifted…

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An IIT engineer’s journey from e-commerce to successful trading

If you are smart, why aren’t you rich? This saying has been a matter of conjecture since time immemorial. Empirical data shows that only one or two percent of intelligent people are rich. Nobel laureate economist James Heckman, who has researched on the topic, says that IQ is only a minor factor in success. Financial success, according to a paper co-authored by Heckman is correlated with conscientiousness, a personality trait marked by diligence, perseverance, and self-discipline. These are exactly the traits of every successful trader or investor. Add intelligence to…

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