If you’re one of those people who work out with makeup on, there is a collaboration that creates products that stay put. (Shutterstock/ezphoto)
If you’re one of those people who work out with makeup on, Puma and Maybelline collaborated on a collection for that very purpose. Even when you’re not in the gym, the products promise to stay put.
The 12-piece athleisure-inspired collection features Maybelline products in blush pink packaging with touches of metallic red and Puma’s logo on it. According to a press release, this “fuses beauty, fashion, and sport into one high-performance makeup collection.” It adds that this caters to the on-the-go lifestyle among Gen Z-ers and millennials.
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Included in the collab are the Super Stay Matte Ink liquid lipsticks in new shades (they really stay on no matter what you do), a waterproof mascara, the Master Chrome highlighter, and duo sticks for the eyes and cheeks. “We believe that this first ever collaboration will allow the Puma woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best,” said Adam Petrick, Puma’s global director of brand and marketing.
The Puma x Maybelline collab will sold via Maybelline’s site on Feb. 8 and in select stores on March 17.