Be The "Authority" And They Will Buy From You!
Here's an undeniable fact about human behavior that may be very useful for you in life, especially running a business and marketing.
Most folks are "followers." They're not leaders. They might rather be "led" than followed.
It's true. People do secretly desire to be led. And they'll easily follow somebody who they believe could be a good leader, a person who knows what they're doing, somebody who may be the "authority" about them. When you can establish yourself to be that "authority" within their minds, they'll be ready to follow your every step.
How can you end up being the authority?
Just position yourself because the person who provides them with the "edge" they're so desperately looking for. Provide a few gems that aren't just regurgitated stuff from other authors. Share a technique or concept that shifts their beliefs, that helps them notice something they hadn't noticed before, that opens their minds around new means of thinking and new means of doing things, leading to an epiphany!
The very instant they recognize that you're someone they are able to "learn" from, they'll view you because the "expert" - you'll instantly establish authority within their minds.
They will truly see you as a person who can provide them something of "value" to boost the standard of their lives. Which is an extremely powerful position to stay! Usually do not underestimate this power.
People will purchase a lot sooner from someone they view being an authority than they ever will from somebody who just happens to truly have a convincing site.
Add honesty and great customer support to the mix, and you may earn loyal, lifetime customers.
Establish yourself as "the authority" on your own subject and they'll obtain you!