These days, successful marketing is about getting to the human story. And to get to the human story, we must think beyond the office walls. Steve Blank, author of The Four Steps to the Epiphany: Successful Strategies for Products That Win, has said, “In a startup, no facts exist inside the building, only opinions.” It’s true. Inside the confines of your four walls, views are myopic. They breed opinions about what business owners want consumers to believe or buy into. But, those opinions won’t always correlate with facts. The balance of power has shifted…
Read MoreSuccessful Marketing Is About People, Not Products
