Successful Marketing Is About People, Not Products

These days, successful marketing is about getting to the human story. And to get to the human story, we must think beyond the office walls. Steve Blank, author of The Four Steps to the Epiphany: Successful Strategies for Products That Win, has said, “In a startup, no facts exist inside the building, only opinions.” It’s true. Inside the confines of your four walls, views are myopic. They breed opinions about what business owners want consumers to believe or buy into. But, those opinions won’t always correlate with facts. The balance of power has shifted…

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The Grammys 2019 Hair and Makeup Looks Everyone Will Be Talking About

At this point in the game, we’re deep in awards season—and that means we’ve had plenty of hair and makeup looks to ooh and ah over. Take, for example, the blue eyeshadow at the Golden Globes or affordable beauty moments at the SAGs. But tonight’s Grammy Awards brought a little something extra to the table. Movie stars always look glam, of course, but women in music tend to have fun with their looks. And where better to show that off than the Grammys? How could we forget Gaga’s iconic egg entrance or Alicia Keys’ makeup free statement?…

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6 important CES 2019 reveals and trends that PC enthusiasts need to know about

The PC’s been enjoying a resurgence over the last few years, and judging by what we witnessed at CES, the pedal will remain planted firmly to the metal in 2019. AMD, Intel, and Nvidia all hosted blockbuster keynotes brimming with big announcements. Monitors evolved beyond being simple 27-inch rectangles. Gaming laptops embraced innovation in wildly different ways. And there’s a lot of gear coming that’s just plain badass. These are the big CES hardware reveals and trends that PC enthusiasts need to know about. Buckle up, and be sure to…

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