Dive Brief: Natural grocer Lucky’s Market will now sell Kroger’s Simple Truth private label products in all 39 of its stores, according to a press release sent to Grocery Dive. The company has tested the sale of Simple Truth products at 20 stores in Florida and Georgia this year, and has seen a positive response from shoppers. Simple Truth products “meet or exceed” Lucky’s natural organic program standards, the company said. Lucky’s will continue to sell its own private label products as well. Dive Insight: Colorado-based Lucky’s Markets and Kroger…
Read MoreLucky’s Market to sell Kroger’s Simple Truth products
